Category Archives: Marketing
I’m taking a bit of a divergence from the Music Monday format to discuss an interview I read with the CEO of Hyperion Publishing, Ellen Archer, which you can find linked here for your convenience.
It’s no small measure of irony that one of my favorite comedians, Bill Hicks, hated marketers. Having worked in marketing, I see both sides of his argument; yes, marketing creates clutter. It makes it harder for a real, genuine message … Continue reading