Category Archives: Marketing

The “Book Publishing Business Model is Broken”: A Reaction

I’m taking a bit of a divergence from the Music Monday format to discuss an interview I read with the CEO of Hyperion Publishing, Ellen Archer, which you can find linked here for your convenience.

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A Brand Marketing Lesson for Writers from Bill Hicks – Anti-Marketer.

It’s no small measure of irony that one of my favorite comedians, Bill Hicks, hated marketers. Having worked in marketing, I see both sides of his argument; yes, marketing creates clutter. It makes it harder for a real, genuine message … Continue reading

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